An effective digital signage will influence you psychologically. The example you have mentioned is common behavior of people, you feel that you have not noticed, but unknowingly you have noticed the advertisement. Later, you will remember the AD, when the need arises. It all depends on how the AD is created and placed to influence consumer behavior. Organization should consider various elements before placing the AD such as relevance to customers based on the area/region etc, branding color and so on. The 2 rules of good digital signage are 1. know your audience, define your objective. This gives consumers a better advertisement experience. Consumer centric digital signage will benefit the organization if they follow the base principles in digital signage.
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