Probably this suits more in North Indian films. Because North Indians films are high budget films with crap stories except few. Only they manage it with popular actors, screenplay and cinematography. But South Indian audiences are really sensible. They give importance to the story line. Even it is a film of a popular hero, they will expect a strong content from the film. South Indian audience always expects entertainment from a film. New directors every time use the grip of 'entertainment' to ensure the success of film. So they couldn't pull out a contented film That is sad.