Want to increase your click-through-rates, drive more organic traffic, and get higher conversions? Then avoid making these ten mistakes while writing your meta descriptions. Have look at the mistakes below.

  • Long meta descriptions (more than 160 characters.
  • Too short meta descriptions
  • The meta description is inconsistent with content
  • Lack of relevant keywords in the meta descriptions
  • Duplicate Meta descriptions
  • Keyword stuffing on meta descriptions
  • Boring meta descriptions
  • No call to action in the meta descriptions
  • Confusing ‘Meta Descriptions’ with ‘Snippets’
  • Not writing meta descriptions at all