Here are the tips to understand keyword intent and its impact on the funnel that will help you get the right keyword strategy for your blog. Have a look at those top seven tips to develop your blog keyword strategy below.

  1. Know What You Want the Blog to Do
  2. Plan Where Your Blog Fits in the Funnel
  3. Leverage Thought Leadership
  4. Focus on the Long Tail Keywords
  5. Get Executive Buy-in to Support the Blog Budget
  6. Use Your Keyword Strategy to Create Your Content Calendar
  7. Test and Ensure That Your Blog Keyword Strategy Is Working