Content guidelines (or writing guidelines) are the instructions given to outsourced writers by businesses or their in-house content teams to generate commissioned content. Style guides, product information, and tool access are all part of these content guidelines. So these are the eight essential components of your content guidelines.

  1. Welcome packet
  2. Editorial process
  3. Brand style guide
  4. Visual guidelines
  5. Content brief
  6. Persona details
  7. Product information
  8. Industry’s resources