Internet has reached every corner of the world.Nearly 80% of world population seek internet for information.The market reach has expanded.e-commerce and online shopping have become a trends. with online marketing, both business and buyers are getting benefited. But online marketing also has it own pros and cons.

Here are some pros and cons of online marketing.

Pros of online marketing.

  • Wider reach to the customers.
  • Immediate Quantifiable results
  • Less business overheads
  • Ability to track customer's preferences.
  • Strong customer relationship
  • Customers' Convenience


Cons of online marketing

  • Internet fraud
  • Ads Placement
  • Requires special Expertise
  • Inaccessible
  • Negative feed backs about products



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