Why do you need to create a crisis communications plan for your company?

We have no idea which crisis we're going to deal with next, Therefore your business needs to have a crisis communications plan. Here are some reasons why you need a crisis communications plan for your company.

• A crisis can happen anytime
• Amid crisis, you need to communicate with your employees
• Amid crisis, you need to provide information to your customers
• Effective communication build trust and respect
• You can't be shutting it all down, it's not an option
• There is no excuse for not having a plan.