Knowing about the PPC auction process is important for a successful PPC ads campaign. here are the five must-know ROI formulas for winning PPC ads campaign. Let's have a look at them below.
- Determine your PPC ROAS (Return on Ad Spend)
- Define your PPC ads break-even ROAS
- Fix the cost per conversion for forms
- Define the break-even CPA for forms
- Determine the break-even CPA for complex sales cycles
in Sri Lanka