4 Steps to Run a Successful Product Brainstorm Session

As a product leader, you might put your own ideas directly into the product roadmap without much input from others. But, if you have a big team you need curate product ideas from your teammates as well. So, here are the 4 steps to run a successful product brainstorm session.

1. Set the proper context for your product

• Understand your product goals
• Create product themes around metrics you want to move
• Define the problems you want to solve with your product

2. Agree on a framework for assessing product ideas

• Whether you want to pick the idea that makes the biggest impact, the one with the smallest scope or some combination of ideas.

3. Conduct an actual brainstorm Session

• Maintain a positive atmosphere
• Make your team members feel safe to share their ideas
• Alternate your brainstorming between individual contribution and group discussion.

4. Organize the ideas and choose the best one

• Group similar ideas together and organize them into a shortened list around the product context.
• Gather feedback and support from team members
• Make the best ideas into your product roadmap.