Do you have a link-building strategy as a part of your digital marketing approach? If not, you should have, despite the constant changes of Google's search algorithm, backlinks remain a key indicator of a website's quality and trust which impact the ranking of your website on SERP. Still, if you're not convinced, here are some interesting stats on small business and link building.
https://i.imgur.com/LK9c84T.png
in Sri Lanka