10 Digital Marketing Data Analysis Mistakes to Avoid

Even the most experienced digital marketers can make mistakes when looking at data and making decisions. Here are 10 digital marketing data analysis mistakes to watch out for. Knowing about these mistakes will help you to minimize or avoid them.

Not Looking at a Statistically Significant Timeframe
Not Factoring in Seasonality
Ignoring the Impact of Offline Activity
Not Accounting for Multi-Channel Engagement
Focusing on the Wrong KPIs
Reporting on Numbers Without Conclusions
Making Decisions Based on Faulty Data
Not Incorporating Backend Data
Visualizing Data Poorly
Assuming That You Can Measure Everything