Top Retail Content Marketing Trends to Follow in 2022

Regardless of the digital channel, you use to advertise your business, coming up with new content ideas to keep your audience's interest may be difficult. Popular content fades away before you've even pushed "publish" on your most recent post, so how can you prepare efficiently for your next major marketing campaign?

If you're stuck for ideas, take a look at these 11 content marketing trends that you can incorporate into your retail brand.

1. Provide Value Through the Content To Stay Relevant
2. Get Your Customers Involved
3. Double-Down On Short-Form Video
4. Create Content That’s Actually Entertaining
5. Build Trust With Subject Matter Experts
6. Highlight What Matters Most To Your Brand in the Content
7. Use Influencer Partnerships To Educate Your Audience
8. Use The Audio Bandwagon
9. Make Use of Pop Culture Moments
10. Branch Out Of Your Comfort Zone
11. Think Beyond Single-Platform Silos