Plan of action of a business to achieve long-term or overall aim

Hi all,
What do you know about a strategy? Simply a strategy is a determination of long-term goals and objectives of an enterprise, and the adoption of a course of action and the allocation of resources necessary for carrying out these goals.
Most of the all businesses are maintaining a specific strategic plan to make their revenue and achieve the goals and objectives. So what are the important factors you know when a business is making their strategic plan and where do you think that the business must consider most.?