Will Mobile and Internet banking push banks to improve their customer experience?

Nowadays customers prefer mobile and online banking service. Which is becomes a threating to traditional based banking. Some industry analyzers see this rise of mobile and internet banking as a destined to energized location-based banking out of business. Some others say that it will push traditional banking to improve their operations to more customers friendly.

Guys share your opinion Will Mobile and Internet banking push banks to improve their customer experience?