What are the benefits we can earn from paid social media advertising?

Paid social media ads have converted as a necessity for business brands to grow content to the target audiences, at the exact time and with the factual message. In today’s world, the whole thing comes with a price, Social media advertising is no exception. Brands and effects played a big role in the early days of social media marketing. Nowadays they are retailed to the highest dealer. Industries that are reluctant to integrate paid social media advertising are willingly lessening many rousing chances for their commercial. I would like to know the benefits of paid social media advertisements. Can you guys list down the benefits of paid social media advertisements?