What are the ways of maintaining the ORM of the website?

I need 2019 methods don't put off the update! I've some idea for that but I need an effective way Could you share the trend ways to me.

Here are some tips to manage the ORM of your website

• Be more present on online
• Have a watch on your social media accounts
• Grow the online visibility of your website
• Generate and respond to the reviews on online
• Listen what your website visitors are saying
• Stay away from online arguments

PS: Hope these tips are helpful