How did they do this and why they want to do this?

Nowadays all the world waiting for trending, When a person create a word for any incident and all the people work together to make it as a trend in a few minutes.For example, We Can take the latest trend #Pray_For_Nesamani , How they create these trending words and how they make it as a trending?, Is there any unique reason for this ? Guys, share your own opinions here.

Thank you

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Originally Posted by tripidea

Nowadays all the world waiting for trending, When a person create a word for any incident and all the people work together to make it as a trend in a few minutes.For example, We Can take the latest trend #Pray_For_Nesamani , How they create these trending words and how they make it as a trending?, Is there any unique reason for this ? Guys, share your own opinions here.

Thank you

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I think people do trending for two reasons, the first reason is entertainment as they want to do trending for entertainment like #Pray_For_Nesamani and the second reason is attention as they want to seek attention for a particular topic or issue like #Metoo. So according to their intention they will create the trending words and make it as a trend.