How to create content for engagement?

We all know content is very important in digital marketing. Today I am going to share some tips to create content for engagement. We usually create engaging content to gain more traffic and make our readers to have meaningful interaction with our brand. Let's have a look how to create content for engagement.

Content type

• Blog articles
• Inforgraphics
• Videos
• Online quizzes

Content creating Methods

• Create content that evokes strong emotions and feelings from readers
• Encourge readers to share your content by adding easy sharing buttons
• Telling compellling or attractive stories
• Create diverse content like articles,images,videos and inforgraphics
• keep it short and sweet

Content performance measuring metrics

• Social shares
• page views
• Time on page
• Comments
• Bounce rate
• Frequency & recency