What are the best strategies for social media marketing in 2020?

Pick any social media platform whether its Facebook or Instagram, you’ll find that as it grows older new features are launched, while old features are removed and many users come and go. So, it can be challenging to find out how your business brand is going to get the most out of them. That's why it's necessary to know the best strategies for your social media marketing. Do you guys know what are the best strategies for social media marketing in 2020?