Live streaming bridges the gap between advertising and reality TV shows?

Lives streaming is the hot topic around the business world nowadays. Countries like China getting high profit from live streaming. It is getting attention of those who want new and innovative ways of delivering a content in business. The specialty is, you are only engaging with people who care about your brand, and people that find your content extremely useful. The content is targeted automatically at the people who are more likely to convert and follow you further.


It is really competitive for content marketing. Share other reasons by which live-streaming is more advantageous in marketing?