Is social media important to build the brand for a business

Hi all,
Most of the business nowadays tend to use an Instagram, Facebook accounts for them to reach their customers. But It is an easy task to increase the followers and exposure through social media other than other ways of promoting the brand. You can easily reach your target audience.
There are plenty of pro tips and tricks for that? But you can easily achieve them. Are you aware of them? I'll let you know some of them and hope you add more suggestions though through replies.
1. Be organized to be a successful organization.
2.Be creative
3. Always analyze the competition.
With these kinds of things, you can easily increase the number of followers for your business.
Friends what are your ideas?