LinkedIn has released a new updated version of its Ad Targeting Guidebook with a range of new options and considerations.

This LinkedIn targeting guide will help you to learn:

  1. What ad targeting criteria are present on LinkedIn and how to use them smartly
  2. Step-by-step examples of how to combine different types of ad targeting criteria together to reach your target audience
  3. How to leverage LinkedIn’s newly-launched options and features, like video or Lead Gen Form retargeting
  4. Tips to optimize your LinkedIn ad targeting strategy

Here you can check out the guidebook.