Knowing about the PPC auction process is important for a successful PPC ads campaign. here are the five must-know ROI formulas for winning PPC ads campaign. Let's have a look at them below.

  1. Determine your PPC ROAS (Return on Ad Spend)
  2. Define your PPC ads break-even ROAS
  3. Fix the cost per conversion for forms
  4. Define the break-even CPA for forms
  5. Determine the break-even CPA for complex sales cycles