Both facebook & instagram is having different demographics according to relative audience
as marketing point of view we should know which type of audience we are targeting
Facebook is having scalable data ( behavior , usage , interest etc ) so if are having business related to a niche audience facebook is better
Instagram is having youth oriented module i.e max active users are in the age of 18-35 so if your product is related to fashion , retails business , local business you should choose instagram
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