When you're trying to grow your business online, organic search traffic plays an important role. Here are the 6 steps ways to generate your organic search traffic on social media and expand your reach by using Facebook audiences.

1) Perform keyword research.
2) Create some piece of content such as blog
3) Generate organic traffic to that content.
4) Set-up your social media pixel also pixel the people who read the content.
5) Create a lookalike for your Facebook audience.
6) Serve social media ads to that lookalike audience.