Providing guidance on how to increase your Lead General advertising efforts, the Center has released a new ‘Lead General Forms Playbook’ that outlines key best practices and tips for getting the most out of your choice.Check out them below!


  • Develop a strong offer
  • Use bold images, videos, and messages
  • Keep the number of questions to a minimum
  • Make your custom question easy to answer
  • Follow up with your leads in a timely manner
  • Keep your lead gen forms fresh
  • Optimize your target audience using demographic data
  • Optimize your Linkedin page so members can learn more about your brand
  • Pair lead gen campaigns with brand campaigns for higher conversion rates
  • Test and test again