HI Shivani!!
Some companies tend to just set up a profile on Instagram ,Facebook OR Twitter to be where their customers are ,
SMO is about strategically creating ,building and maximing your social media plan to connect with your target audience .
here are tips you can steal from SEO to improve your social media optimization.
1. Optimize your Strategy
2. Do Keyword Research
3.optimize Your Profile
4. optimize your content
5.optimize your posting schedule .
6.Track &Improve with media Analytics
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