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Thread: Is it ethical for companies to market their product to children ?

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    Question Is it ethical for companies to market their product to children ?

    Children don't have money with the exception of birthday money,maybe a small allowance, parents buy things for their children and even then particularly at grade school ages, much of what a child might purchase is at a parent's consideration.

    Is Children-Targeted marketing Unethical?
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    Quote Originally Posted by Bhavya View Post
    Children don't have money with the exception of birthday money,maybe a small allowance, parents buy things for their children and even then particularly at grade school ages, much of what a child might purchase is at a parent's consideration.

    Is Children-Targeted marketing Unethical?
    Companies market to kids, and kids pester their parents. To a certain extent, that’s the way it’s always been, and makes some amount of sense; no parent is going to be on top of toy trends for five year olds, for instance, the way the kids themselves are.
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