Thread: Is it ethical for companies to market their product to children ?

Children don't have money with the exception of birthday money,maybe a small allowance, parents buy things for their children and even then particularly at grade school ages, much of what a child might purchase is at a parent's consideration.

Is Children-Targeted marketing Unethical?

Originally Posted by Bhavya

Children don't have money with the exception of birthday money,maybe a small allowance, parents buy things for their children and even then particularly at grade school ages, much of what a child might purchase is at a parent's consideration.

Is Children-Targeted marketing Unethical?

Companies market to kids, and kids pester their parents. To a certain extent, that’s the way it’s always been, and makes some amount of sense; no parent is going to be on top of toy trends for five year olds, for instance, the way the kids themselves are.