According to Statista, by 2021, more than 320 billion emails are sent daily, while the average person already receives about 121 emails a day.
To help you to be on the right track, I am sharing this simple TMW checklist that will make sure you know the basics of email.


  • Have a defined strategy
  • Know your audience
  • Provide value
  • Format for the masses
  • Consider online experience
  • Clean your data
  • Proofread