Thread: Factors to consider while selecting the target audience for your Ads!

Originally Posted by Bhavya

In advertising, a target audience is a particular group of consumers within the fixed target market.
They usually identified as the recipients or targets for the specific advertisement.

While choosing your target audience you have to consider these below factors.

• Age
• Professionals (working class)
• Home Makers/Retired (Non-working class)
• Social and economic status
• Specific region
• Community and religion
• Buying capacity
• Gender

Guys, If you know any other factors add them here!

Hi, one of the most important factors that need to be researched is the place.

Originally Posted by Moana

Hi, one of the most important factors that need to be researched is the place.

Yeah, That's why I added specific region in my above list. We have to design our Ads according to locations