In advertising, a target audience is a particular group of consumers within the fixed target market.
They usually identified as the recipients or targets for the specific advertisement.

While choosing your target audience you have to consider these below factors.


  • Age
  • Professionals (working class)
  • Home Makers/Retired (Non-working class)
  • Social and economic status
  • Specific region
  • Community and religion
  • Buying capacity
  • Gender



Guys, If you know any other factors add them here!