Take an example of a man who was begging in the street .He had a hat in front of him and a sign that said " I am blind,Please help" He got a few coins. Then a lady came along,turned the sign arond and wrote something.A lot more people started to give the man money.His hat filled with coins.
What did that lady write?
What persuaded people to give?
She wrote " Today is a beautiful day and i cannot see it."



The second line got him more money because it "affected" people, It Appealed to their emotion more than the straight forward.
so talk to people in a Appealing way which affect their emotion through this you can Persue them.